It`s not a bird, it is not a plane... it is a drone!
Many home owners still find it difficult to pay attention to the importance of high quality photography and video presentations for selling their luxury homes in Costa Rica. And when it comes to aerial videos, the challenge gets even more difficult, because they always think about the risks and the cost. They normally think the cost is extremely high and consider it a dangerous task. They also think it is a luxury, not a mandatory tool for marketing their property. The facts are that the risk is not a matter anymore, considering no one has to jump into a helicopter or a plane to get those photos. The costs also have become extremely lower with the use of high end technology that was not available before, and more importantly, aerial video and aerial photography is not a luxury in the marketing of luxury homes, in today´s market it is a must have. Read more...
It is common in Costa Rica that most listings are open listings, and what this creates is realtors coming to take their own photos, and the property is then shown on multiple websites. But the problem is that the owner is not controlling the quality of the different presentations of the property on line. In some websites, the property might show really bad, and photos might be of poor quality, making the property look awful and loosing chances of getting the attention of valuable prospects that might walk away from a possible showing just by what they see in the photos!
The search for luxury real estate begins in the web, and offering the best quality of photography and video presentations is of the highest importance, if we want to show the best of the property. More than 90% of property searches begin in the web, and the chances that a nice luxury home goes by unnoticed becomes higher if the presentation is poor. In the case of million dollar homes with high ceilings and expansive areas and grounds, 360 degree videos are the best way to show the best of the property.
High end buyers want to see more, and are not happy when they have to evaluate a property on the web, based on a few poor quality photos. The prequalification process begins there and we have received inquiries from clients who said they have already discarded several properties and have narrowed their search to five or six homes that they want to view during their property tour. A property can then easily get discarded in this first round.
Before, it was not only expensive but risky for the photographer, to get in a helicopter or a small plane to take those aerial images that are so important for high end buyers. I today´s market, things have changed. With the capacity of presenting aerial videos of luxury homes using drones, and with the drone, the photographer can get right in on the house, and could fly inside the house and fly out and rotate in. It would be very difficult to get that kind of footage using conventional photography.
There are different companies that provide this
service, but when it comes to quality and you see the quality of the video
produced by Marcello Marongiu and his professional team, you will agree with us
about the difference in results: no noise from the drone, soft background
music, controlled movement, fully edited. http://costaricamilliondollarhomes.com/Casa-Top-on-the-Hill-Estate/index.html
click on the video to play. As part of this team of experts, the drone is
professionally manipulated by Javier Fernández, whom you can see in the photo
above.
We are trying to make luxury home owners aware of the need to count on the best quality of video and photography for high end homes, money here is not the issue, if we consider the amount of the transaction and the fact that the visit to the property and the first impression a prospect buyer receives on the property, is by photos and video. The owner of a luxury home said: "They say a picture is worth a thousand words—an aerial shot is worth a million."
The aim is to satisfy the needs of the high end clientele, who begin their search on line, and present luxury properties to foreign buyers in the best possible and professional way.
For high end buyers it is important to be able to verify on line not only the details of the properties through professional photography, but property descriptions are also a great tool, because they help to create a better picture of what the property offers, and if aerial tours are offered, then the perception is even better, because it gives the whole picture of what property is all about.
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